Expert articles

Practical advice on online stores, business tools and AI for small and medium businesses.

Business tools

What a CRM provides for a small business

Customer records, sales opportunities and criteria for evaluating a CRM system.

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Online stores

Online store speed: measurements and technical measures

What LCP, INP and CLS measure, how to size images and why speed alone does not guarantee Google rankings.

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Artificial intelligence

Introducing generative AI: risks and verification

What NIST says about incorrect answers, sensitive data and checking generative system outputs.

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